![Soft Launch London](/content/images/size/w1080/2023/02/homepagehero--1-.webp)
Save up to 50% at London's hottest new restaurants
New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.
These exclusive soft launch deals could save you up to 50% every time you eat out.
Join 60,000+ members who are always the first to hear about them 👇
ZIA LUCIA, Chelsea - 50% off pizza from 27th July - 2nd August
What's the deal? Get 50% off any pizza when you dine in at Zia Lucia's new Chelsea pizzeria from Saturday 27th July - Friday 2nd August! Zia Lucia are UK National Pizza Award winners and a fan favourite amongst the capital's pizza lovers. They
![ZIA LUCIA, Chelsea - 50% off pizza from 27th July - 2nd August](/content/images/size/w1460/2024/07/zia3--1-.webp)
UBA, Shoreditch - 50% off brunch dishes every Sat & Sun until 1st September
What's the deal: Get 50% off brunch dishes every Saturday & Sunday until 1st September to celebrate the launch of UBA's new Pan-Asian brunch! UBA is a Pan-Asian restaurant on Great Eastern Street in Shoreditch which opened in April. Their brand-new brunch launches this weekend, featuring
![UBA, Shoreditch - 50% off brunch dishes every Sat & Sun until 1st September](/content/images/size/w1460/2024/07/ubabrunch2--1-.webp)
FARE, Old Street - 50% off pizza every Mon, Fri & Sat until 31st August
What's the deal: Get 50% off pizza at Fare every Monday, Friday & Saturday until 31st August! Fare is a stylish all-day restaurant and wine bar on Old Street serving pizza and Mediterranean small plates. You can save 50% on pizzas all day every Monday, Friday and Saturday
![FARE, Old Street - 50% off pizza every Mon, Fri & Sat until 31st August](/content/images/size/w1460/2024/07/fare6--1--1.webp)
BRIX, London Bridge - 40% off food every Tues-Fri until 6th September
What's the deal: Get 40% off food at BRIX every Tuesday-Friday until 6th September to celebrate the launch of their new Summer menu & the arrival of their new head chef! NB - The Tomahawk Ribeye steak is excluded from this offer. BRIX is located in a huge
![BRIX, London Bridge - 40% off food every Tues-Fri until 6th September](/content/images/size/w1460/2024/07/brixjuly6--1-.webp)
BURLOCK, Marylebone - 40% off food & cocktails every Weds-Sat until 28th September
What's the deal: Get 40% off food & cocktails all night every Wednesday – Friday & on Saturdays until 9pm until 28th September 2024. Burlock is a stylish 1930’s Havana-style rum bar, a stone’s throw from Bond Street & Oxford Street stations. This hidden basement bar is
![BURLOCK, Marylebone - 40% off food & cocktails every Weds-Sat until 28th September](/content/images/size/w1460/2024/07/burlock2--2---1-.webp)
THE PIG'S EAR, Chelsea - 30% off food + free Sussex Spritz from 22nd July - 18th August
What's the deal: Get 30% off food and a complimentary Sussex Spritz from Monday 22nd July – Sunday 18th August. The Pig's Ear is a new pub in Chelsea from The Gladwin Brothers. It's the fifth addition to the Gladwin Brothers Local & Wild restaurant
![THE PIG'S EAR, Chelsea - 30% off food + free Sussex Spritz from 22nd July - 18th August](/content/images/size/w1460/2024/07/pigsear5--1-.webp)
FRANKLIN & BAINES, Clapham - 30% off food every Weds-Fri & Sunday evenings until 31st August
What's the deal: Get 30% off food every Wednesday, Thursday, Friday & Sunday evening (5pm-10pm) at Franklin & Baines until 31st August! Franklin & Baines opened on Clapham High Street in February and offers brunch, British steak, and a lively rooftop dining and late-night scene. It's
![FRANKLIN & BAINES, Clapham - 30% off food every Weds-Fri & Sunday evenings until 31st August](/content/images/size/w1460/2024/07/franklin2--1---3-.webp)
SHANGHAI NOIR, Westminster - 50% off food until 31st July
What's the deal: Get 50% off food at Shanghai Noir until 31st July! Shanghai Noir is a stylish new Indo-Chinese brasserie in the heart of Westminster, which opened in March. It's located on the lower ground floor of the Old Westminster Fire Station, underneath their sister
![SHANGHAI NOIR, Westminster - 50% off food until 31st July](/content/images/size/w1460/2024/07/SH1--1-.webp)
YAATRA, Westminster - 30% off food until 31st July
What's the deal: Get 30% off food from the à la carte menu at Yaatra until 31st July! Yaatra is a modern Indian restaurant in Westminster that's been a fan favourite amongst Soft Launch London subscribers since its opening. Led by Executive Chef Amit Bagyal, previously
![YAATRA, Westminster - 30% off food until 31st July](/content/images/size/w1460/2024/07/yaatrajul2--1-.webp)
YUU KITCHEN, Spitalfields - 40% off food & drink until 31st July
What's the deal: Get 40% off your total bill at Yuu Kitchen until 31st July to celebrate the launch of their new summer menu! Yuu Kitchen is a Pan-Asian restaurant & bar near Spitalfields. Their brand-new Summer menu serves up some fantastic Asian-fusion dishes from across the continent,
![YUU KITCHEN, Spitalfields - 40% off food & drink until 31st July](/content/images/size/w1460/2024/06/YuuKitchen1--1-.webp)
THE LAST TALISMAN, Bermondsey - 50% off food every Tues-Fri until 31st July
What's the deal: Get 50% off food from the brand-new à la carte menu at The Last Talisman every Tuesday-Friday until 31st July. The Last Talisman is a cosy restaurant & bar on Bermondsey Street. They've just launched a brand-new à la carte menu featuring a
![THE LAST TALISMAN, Bermondsey - 50% off food every Tues-Fri until 31st July](/content/images/size/w1460/2024/06/lasttalisman1--1--3.webp)
BARGE EAST, Hackney Wick - 25% off food every Thursday until 29th August
What's the deal: Get 25% off food from the à la carte menu at Barge East every Thursday until 29th August! Barge East is an award-winning floating restaurant on the River Lee in Hackney Wick. The restaurant has been lovingly restored and converted from a historic 120-year-old Dutch
![BARGE EAST, Hackney Wick - 25% off food every Thursday until 29th August](/content/images/size/w1460/2024/06/barge5--1--1.webp)
Save up to 50% every meal out
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