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Soft Launch London

Save up to 50% at London's hottest new restaurants

New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.

These exclusive soft launch deals could save you up to 50% every time you eat out.

Join 40,000+ members who are always the first to hear about them 👇

Live Deals

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THE FREAK SCENE, Parsons Green - 50% off bottomless brunch on 11th & 18th June

What's the deal: The Freak Scene are launching an incredible bottomless brunch and to celebrate they're giving you 50% off on Sunday 11th & Sunday 18th June. The Freak Scene opened in March, just a few minutes walk from Parsons Green Station. At the helm is ex-Nobu chef Scott Hallsworth, a

THE FREAK SCENE, Parsons Green - 50% off bottomless brunch on 11th & 18th June
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🔒 VIP CLUB: 50% off food in Waterloo

🔒 VIP CLUB: 50% off food in Waterloo
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CELLAR, Hammersmith - 50% off brunch on Sat 17th June [Fully booked]

What's the deal: Cellar are offering 50% off brunch food on Saturday 17th June to cap off their week-long TogethernessFest. Cellar is located on the ground floor of Kindred, a cultural space in Hammersmith for coworking, live events and exceptional food and drink. This all-day casual café and bar takes

CELLAR, Hammersmith - 50% off brunch on Sat 17th June [Fully booked]
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KATSU & BUNS, Islington - 2 courses for £15 from 6th-18th June

What's the deal: Get a starter & main course for £15 during the Katsu & Buns soft launch, running from Tues 6th - Sun 18th June (excluding Saturdays).   Katsu & Buns is a new Asian street food pop-up at The Chapel Bar in Islington. To celebrate their opening you can enjoy any starter

KATSU & BUNS, Islington - 2 courses for £15 from 6th-18th June
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PIAZZA ITALIANA, City of London - Feed a friend for free on Sat 17th June [Fully booked]

What's the deal: Each paying customer can get a friend bottomless Italian food for free (usually £35 per person) on Saturday 17th June at Piazza Italiana. Piazza Italiana is an Italian restaurant housed in a spectacular grade II listed building on Threadneedle Street in the heart of The City. Running

PIAZZA ITALIANA, City of London - Feed a friend for free on Sat 17th June [Fully booked]
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KING'S HOUSE, Chelsea - 50% off food until 17th June

What's the deal: Get 50% off food at King's House until 17th June when you book through this link. King's House is a pub, restaurant & bar that boasts a vast outdoor space and a prime position on the King's Road in Chelsea.   This versatile venue consists of a light and

KING'S HOUSE, Chelsea - 50% off food until 17th June
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LANGBOURNS, City of London - 50% off mains every Saturday

What's the deal: 50% off main courses from the à la carte menu at Langbourns every Saturday. Langbourns opened late last year in the heart of the City of London, just up the street from Leadenhall Market. Specialising in seafood and steaks, this elegant restaurant even features its own oyster

LANGBOURNS, City of London - 50% off mains every Saturday
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🔒 VIP CLUB: 40% off brunch in Soho every Saturday

🔒 VIP CLUB: 40% off brunch in Soho every Saturday
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🔒 VIP CLUB: 50% off breakfast in Fitzrovia

🔒 VIP CLUB: 50% off breakfast in Fitzrovia
Members Public

🔒 VIP CLUB: 50% off Sunday Roasts in Covent Garden

🔒 VIP CLUB: 50% off Sunday Roasts in Covent Garden