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Soft Launch London

We'll save you up to 50% at London's newest restaurants

New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.

These exclusive soft launches often allow you to eat for up to 50% off the usual cost.

Join our free community of 5,000+ members who are always the first to hear about them 👇

Recent deals

Members Public

PHO, Oxford Circus - 50% off food from 17th-21st May

What's the deal: To celebrate the reopening of their Oxford Circus restaurant, Pho will be offering 50% off food between 17th-21st May. Pho, pronounced ‘fuh, is named after the national dish of Vietnam - a fantastic steaming bowl of rice noodle soup. Since launching in 2005, Pho has become one

PHO, Oxford Circus - 50% off food from 17th-21st May
Members Public

RIDING HOUSE CAFE, Bloomsbury - 50% off food from 25th May-7th June

What's the deal: Riding House Cafe will be offering 50% off food between 25th May - 7th June at their new Bloomsbury restaurant. Situated in Bloomsbury’s The Brunswick Centre, this will be Riding House's 3rd London restaurant. On the menu is an international and unfussy mix of breakfast and

RIDING HOUSE CAFE, Bloomsbury - 50% off food from 25th May-7th June
Members Public

CREAMS, Putney - Free Gelato on Sunday 15th May

What's the deal: Creams will be giving away 3,000 FREE scoops of gelato between 11am-11pm on Sunday 15th May at their new Putney parlour. Creams is the UKs most popular dessert parlour with locations all over the country. They offer a wide range of delicious crepes, waffles, gelato, milkshakes

CREAMS, Putney - Free Gelato on Sunday 15th May
Members Public

SUSHIDOG, Soho - 50% off until 15th May

What's the deal: SushiDog will be offering 50% off all orders until 15th May at their new Soho restaurant. SushiDog Soho is their third London restaurant, with more openings planned in the coming months. They offer a wide range of delicious and fully customisable Sushi Rolls, Bowls and Salads that

SUSHIDOG, Soho - 50% off until 15th May
Members Public

BIRD AND TIE, Clapham - 40% off on 7th & 8th May

What's the deal: Get 40% off the entire menu on the 7th & 8th May to celebrate Bird and Tie's new opening. Bird and Tie first opened as a ghost kitchen in 2020, and is now opening its first physical restaurant in Clapham. The founders were inspired by visits to

BIRD AND TIE, Clapham - 40% off on 7th & 8th May