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Soft Launch London

Save up to 50% at London's hottest new restaurants

New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.

These exclusive soft launch deals could save you up to 50% every time you eat out.

Join 60,000+ members who are always the first to hear about them 👇

Live Deals

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FRANKLIN & BAINES, Clapham - 30% off food every Weds-Fri & Sunday evenings until 31st August

What's the deal: Get 30% off food every Wednesday, Thursday, Friday & Sunday evening (5pm-10pm) at Franklin & Baines until 31st August! Franklin & Baines opened on Clapham High Street in February and offers brunch, British steak, and a lively rooftop dining and late-night scene. It's

FRANKLIN & BAINES, Clapham - 30% off food every Weds-Fri & Sunday evenings until 31st August
Members Public

🔒 VIP CLUB: 50% off food in Whitechapel until 31st August

🔒 VIP CLUB: 50% off food in Whitechapel until 31st August
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SHANGHAI NOIR, Westminster - 50% off food until 31st July

What's the deal: Get 50% off food at Shanghai Noir until 31st July! Shanghai Noir is a stylish new Indo-Chinese brasserie in the heart of Westminster, which opened in March. It's located on the lower ground floor of the Old Westminster Fire Station, underneath their sister

SHANGHAI NOIR, Westminster - 50% off food until 31st July
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🔒 VIP CLUB: £20 off every £50 spend in Mayfair until 31st July

🔒 VIP CLUB: £20 off every £50 spend in Mayfair until 31st July
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YAATRA, Westminster - 30% off food until 31st July

What's the deal: Get 30% off food from the à la carte menu at Yaatra until 31st July! Yaatra is a modern Indian restaurant in Westminster that's been a fan favourite amongst Soft Launch London subscribers since its opening. Led by Executive Chef Amit Bagyal, previously

YAATRA, Westminster - 30% off food until 31st July
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YUU KITCHEN, Spitalfields - 40% off food & drink until 31st July

What's the deal: Get 40% off your total bill at Yuu Kitchen until 31st July to celebrate the launch of their new summer menu! Yuu Kitchen is a Pan-Asian restaurant & bar near Spitalfields. Their brand-new Summer menu serves up some fantastic Asian-fusion dishes from across the continent,

YUU KITCHEN, Spitalfields - 40% off food & drink until 31st July
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LUCY WONG, Fitzrovia - 40% off bottomless afternoon tea every Saturday until 27th July

What's the deal: Get 40% off a bottomless Asian-inspired afternoon tea, every Saturday until 27th July at Lucy Wong. Lucy Wong is a glamourous Asian-inspired cocktail bar in Fitzrovia that opened last year. Every Saturday between 3pm-5pm you can embark on an Oriental journey like no other and

LUCY WONG, Fitzrovia - 40% off bottomless afternoon tea every Saturday until 27th July
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THE LAST TALISMAN, Bermondsey - 50% off food every Tues-Fri until 31st July

What's the deal: Get 50% off food from the brand-new à la carte menu at The Last Talisman every Tuesday-Friday until 31st July. The Last Talisman is a cosy restaurant & bar on Bermondsey Street. They've just launched a brand-new à la carte menu featuring a

THE LAST TALISMAN, Bermondsey - 50% off food every Tues-Fri until 31st July
Members Public

BARGE EAST, Hackney Wick - 25% off food every Thursday until 29th August

What's the deal: Get 25% off food from the à la carte menu at Barge East every Thursday until 29th August! Barge East is an award-winning floating restaurant on the River Lee in Hackney Wick. The restaurant has been lovingly restored and converted from a historic 120-year-old Dutch

BARGE EAST, Hackney Wick - 25% off food every Thursday until 29th August
Members Public

🔒 VIP CLUB: 30% off food in Trafalgar Square until 31st August

🔒 VIP CLUB: 30% off food in Trafalgar Square until 31st August
Members Public

🔒 VIP CLUB: 50% off food in Borough until 30th September

🔒 VIP CLUB: 50% off food in Borough until 30th September