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Soft Launch London

We'll save you up to 50% at London's newest restaurants

New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.

These exclusive soft launches often allow you to eat for up to 50% off the usual cost.

Join our free community of 10,000+ members who are always the first to hear about them 👇

Recent deals

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OPERATION: FALAFEL, Camden - Free meals on 21st September

What's the deal: To celebrate their opening, Operation: Falafel will be giving away a free meal to every customer between 12-2pm on Wednesday 21st September. Established initially in Dubai, Operation: Falafel will be showcasing their delicious Middle Eastern street food when they open their first London location in Camden on

OPERATION: FALAFEL, Camden - Free meals on 21st September
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ITSU, Brixton - 500 free meals on 8th September

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹: Itsu are opening a new restaurant in Brixton and to celebrate they're giving out 500 free meals! Head down between 12-1pm today (Thursday 8th September) to grab one of these free dishes: * super salmon light * veggie sushi collection * chicken teriyaki * klean’katsu curry * veggie meatballs teriyaki rice’bowl It's

ITSU, Brixton - 500 free meals on 8th September
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COTTONS, Shoreditch - 50% off food until 15th September

What's the deal: To celebrate their new opening in Hoxton Square, Cottons are offering 50% off food until 15th September. Cottons is London's longest-running Caribbean restaurant brand, with locations in Camden, Vauxhall, Notting Hill and Shoreditch. It has become a mainstay on the London food scene for 37 years thanks

COTTONS, Shoreditch - 50% off food until 15th September
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VINOTECA, King's Cross - 50% off breakfast until 9th September

What's the deal: To celebrate the launch of their new breakfast menu, Vinoteca King's Cross is offering 50% off breakfast until 9th September. Vinoteca run 5 popular locations across the city, taking inspiration from the wine bars of Spain and Italy by pairing distinctive, high-quality wines alongside well-sourced, seasonal food.

VINOTECA, King's Cross - 50% off breakfast until 9th September
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VIET EAT, Holborn - 50% off food on Thursday 1st September

What's the deal: To celebrate their opening, Viet Eat will be giving a 50% discount on food on Thursday 1st September. Viet Eat is a Vietnamese restaurant in Holborn that serves quick and convenient Vietnamese street food. Enjoy a range of authentic Vietnamese dishes made with fresh, local ingredients. Highlights

VIET EAT, Holborn - 50% off food on Thursday 1st September

Blog Posts

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15 Of The Best Halal Steakhouses in London

Have you been looking for some of the best halal steakhouses in London? Finding premium-quality dining options is often something of a challenge, and if you’re sticking to halal meats only, it’s even more complex! Still, if you ask us, it shouldn’t be impossible to find a

15 Of The Best Halal Steakhouses in London
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15 Of The Best Ghanaian Restaurants in London

Have you been looking for something a little different for your next meal? If so, then you may have considered visiting some of the best Ghanaian restaurants in London. Of course, this isn’t always an overly straightforward decision to make, since, the best restaurants will inevitably vary depending on

15 Of The Best Ghanaian Restaurants in London