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Soft Launch London

We'll save you up to 50% at London's newest restaurants

New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.

These exclusive soft launch deals could save you up to 50% every time you eat out.

Join 25,000+ members who are always the first to hear about them 👇

Live Deals

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🔒 VIP CLUB: 50% off food in Soho

🔒 VIP CLUB: 50% off food in Soho
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CABANA, Covent Garden - 50% off food until 15th April

‌What's the deal: Get 50% off food for 2-4 diners at Cabana Covent Garden until 15th April.      ‌ Cabana is a vibrant Brazilian barbeque restaurant in Covent Garden. Their menu features a wide range of delicious Brazilian street food and colourful cocktails. Start your meal with small bites and sharers such

CABANA, Covent Garden - 50% off food until 15th April
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🔒 VIP CLUB: Free Kebabs 🥙

🔒 VIP CLUB: Free Kebabs 🥙
Members Public

AMERICANA, Haymarket - 50% off food until 2nd April

What's the deal: Americana are offering Soft Launch London subscribers 50% off food until 2nd April, to celebrate their recent opening. Americana, the quintessentially Southern restaurant & Bar, is now open on Haymarket, just a short stroll from Piccadilly Circus and Leicester Square. The restaurant itself is an elegant and charming

AMERICANA, Haymarket - 50% off food until 2nd April
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THE RESIDENCY, Notting Hill - 50% off food Sunday to Friday until 6th April

What's the deal: To celebrate the launch of their new menu, The Residency are offering 50% off all food from Sunday to Friday until 6th April, when you sign up. The Residency is a neighbourhood restaurant and bar on Westbourne Grove in Notting Hill. They've recently revamped both their daytime

THE RESIDENCY, Notting Hill - 50% off food Sunday to Friday until 6th April
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YAATRA, Westminster - 50% off food + a free drink, Mon-Sat until 31st March

What's the deal: Yaatra are offering 50% off à la carte food + a free glass of wine or beer – Monday to Saturday until 31st March. Yaatra is a modern Indian restaurant that opened last year at the beautiful, Grade II listed Old Westminster Fire Station. Led by Executive Chef Amit

YAATRA, Westminster - 50% off food + a free drink, Mon-Sat until 31st March
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DIRTY BONES, Multiple locations - Unlimited chicken wings for £15pp every Weds

What's the deal: Get a 5-piece 'Wingsday Platter' for 2 people with 90mins of unlimited chicken wings for £15pp, at all Dirty Bones restaurants every Wednesday. Dirty Bones serve up New York-style comfort food and cocktails in several popular locations around London - Carnaby, Shoreditch and Soho. Each Dirty Bones

DIRTY BONES, Multiple locations - Unlimited chicken wings for £15pp every Weds
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ISIBANI, Knightsbridge - 3 courses for £25 until the end of May

What's the deal: Any starter, main & dessert for only £25pp on Tuesdays-Thursdays until the end of May, exclusively for Soft Launch London subscribers! Isibani is a West African restaurant on Knightsbridge Green, just a stone's throw from Knightsbridge station. Their food is bold and vibrant and is made using only

ISIBANI, Knightsbridge - 3 courses for £25 until the end of May
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🔒 VIP CLUB: 50% off breakfast in Fitzrovia

🔒 VIP CLUB: 50% off breakfast in Fitzrovia
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🔒 VIP CLUB: 50% off Sunday Roasts in Covent Garden

🔒 VIP CLUB: 50% off Sunday Roasts in Covent Garden
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TheFork Festival - Save 50% at 100+ restaurants until 2nd April

What's the deal: TheFork Festival is back for the fourth time in the UK. Diners can get 50% off food at some of London's best restaurants until 2nd April! Some of our favourite restaurants on offer include: Colonel Saab - Holborn Colonel Saab is an all-day modern Indian restaurant located

TheFork Festival - Save 50% at 100+ restaurants until 2nd April
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OMNI, Peckham - 10 plate sharing menu for £20

What's the deal: Get Omni's 'All-in' 10 plate set menu for just £20pp (50% off), on Wednesdays-Fridays between 5pm-6.30pm. Omni is a cosy vegan restaurant in the heart of Peckham, specialising in sustainable 100% plant-based food. They serve an imaginative range of sharing plates, using cooking techniques and flavours

OMNI, Peckham - 10 plate sharing menu for £20