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Soft Launch London

We find cheap deals for London's newest restaurants

New restaurants often quietly open their doors to a select group of diners before they officially open in what's known as a 'soft launch'.

These exclusive soft launches allow you to eat for up to 50% off the usual cost - and our subscribers are always the first to hear about them.

Recent deals

Members Public

ROSA'S THAI CAFE, Finsbury Park - 50% off food

What's the deal: 50% off food until Friday 28th Jan! To celebrate being back open, Rosa's Thai in Finsbury Park are offering 50% off food from their All Day & Desserts menus this week only. They'll be serving up all the Thai-riffic food that we've come to know and love,

ROSA'S THAI CAFE, Finsbury Park - 50% off food
Members Public

COLONEL SAAB, Holborn - 50% off food

What's the deal: 50% off food Monday and Tuesday, or 30% off food Wednesday to Saturday until the end of Jan. Located at the iconic Holborn Town Hall, a stone’s throw from Covent Garden, Colonel Saab is an all-day Indian restaurant with stunning decor and artwork. They serve up

COLONEL SAAB, Holborn - 50% off food
Members Public

HAPPY FACE, Victoria & Kings Cross - 50% off pizza

What's the deal: Happy Face are giving 50% off pizza until the end of January to celebrate the opening of their newest restaurant in Victoria. They serve mouthwatering Neapolitan wood-fired pizza with 72-hour fermented dough, making the crust lighter, fluffier and easier to digest. All the classic toppings are available

HAPPY FACE, Victoria & Kings Cross - 50% off pizza
Members Public

COQBULL, Soho & Spitalfields - 50% off food

What's the deal: 50% off food in both of Coqbull's Soho & Spitalfields restaurants, Monday to Friday throughout January. Using only the best locally sourced ingredients, Coqbull's mouth-watering menu includes rotisserie chicken, organic gourmet beef burgers and a spectacular array of "Coqtails" served in lively and energetic settings. How to

COQBULL, Soho & Spitalfields - 50% off food
Members Public

APOTHECARY, Shoreditch - 50% off food until 27th Jan

What's the deal: 50% off food every Tuesday to Thursday until 27th January. Apothecary is a Tokyo inspired pub in Shoreditch, serving Japanese style small plates designed to share. Highlights from their delicous food menu includes skewers from the robata grill alongside Hirata steamed buns and a selection of sushi

APOTHECARY, Shoreditch - 50% off food until 27th Jan