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Soft Launch London

We'll save you up to 50% at London's newest restaurants

New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.

These exclusive soft launch deals could save you up to 50% every time you eat out.

Join our free community of 16,000+ members who are always the first to hear about them 👇

Recent deals

Members Public

YAATRA, Westminster - 50% off food until 10th December

What's the deal: Yaatra are offering 50% off à la carte food – Monday to Saturday lunch and dinner, until the 10th of December. Yaatra is a new Indian restaurant that opened last month at the Old Westminster Fire Station. Led by Executive Chef Amit Bagyal, previously of Michelin-starred restaurants Benares

YAATRA, Westminster - 50% off food until 10th December
Members Public

TREAT WEEK, Brixton Village - 50% off at 11 restaurants from 28th Nov-2nd Dec

What's the deal: Enjoy 50% off food and non-alcoholic drinks, up to a maximum of £10pp at all participating restaurants during 'Treat Week' at Brixton Village. Brixton Village 'Treat Week' is the perfect opportunity to sort your Christmas shopping early and support small, independent businesses whilst enjoying discounts across food,

TREAT WEEK, Brixton Village - 50% off at 11 restaurants from 28th Nov-2nd Dec
Members Public

THE HORSESHOE, Hampstead - 50% off food until 1st December

What's the deal: The Horseshoe are offering 50% off food Mondays-Thursdays until 1st December. The Horseshoe is a welcoming gastropub just around the corner from Hampstead Station, which has just reopened following a refurbishment. The original birthplace of Camden Town Brewery and a much-loved Hampstead local for over a decade,

THE HORSESHOE, Hampstead - 50% off food until 1st December
Members Public

PALI KITCHEN, Bond Street - 50% off food until 30th November

What's the deal: To celebrate their new opening in Bond Street Station, Pali Kitchen is offering 50% off food until 30th November! Pali Kitchen is a new fast-casual Indian restaurant in Bond Street Station, whose flavoursome dishes are bringing a little bit of India to the heart of London's lunchtime

PALI KITCHEN, Bond Street - 50% off food until 30th November
Members Public

AYLLU, Paddington - 50% off bottomless brunch on 26th & 27th November

What's the deal: 50% off bottomless brunch on Saturday 26th November & Sunday 27th November - that's £17.50pp for bottomless food, or £24.50 for bottomless food & drink! Ayllu's menu is an innovative fusion of two of the world's most delicious cuisines, Japanese and Peruvian. From 12pm to 5pm on

AYLLU, Paddington - 50% off bottomless brunch on 26th & 27th November