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Soft Launch London

We find cheap deals for London's newest restaurants

New restaurants often quietly open their doors to a select group of diners before they officially open in what's known as a 'soft launch'.

These exclusive soft launches allow you to eat for up to 50% off the usual cost - and our subscribers are always the first to hear about them.

Recent soft launches

Members Public

GALLIO, CANARY WHARF - 100 free pizzas on 8th & 9th Dec

What's the deal: To celebrate their new opening in Canary Wharf, Gallio will be giving away 100 FREE PIZZAS on both Weds 8th and Thurs 9th December from 11.30am. Gallio are a mediterranean pizza restaurant with a difference, showcasing feel-good flavours inspired by the Med. Highlights on the menu

GALLIO, CANARY WHARF - 100 free pizzas on 8th & 9th Dec
Members Public

MR WHITE'S, LEICESTER SQ - 50% off main courses & pizzas

What's the deal: To celebrate Marco Pierre White's latest Leicester Square opening, Mr White's is offering 50% off main courses & pizzas until Sunday 12th December. Marco Pierre White brings his new restaurant Mr White's to the West End, serving succulent steaks and authentic Italian pizza in a vibrant restaurant

MR WHITE'S, LEICESTER SQ - 50% off main courses & pizzas
Members Public

KIAAN'S, TOOTING - Free meal for 2 people

What's the deal: Free lunch or dinner for 2 people - includes any 2 mains of your choice plus a glass of prosecco or beer too! This might just be the best deal we've ever featured! Kiaan’s Pan Asian Street Food are offering a free meal for 2 people

KIAAN'S, TOOTING - Free meal for 2 people
Members Public

PIZZA PILGRIMS, SELFRIDGES - 50% off your entire bill on 7-8 Dec

What's the deal - 50% off your entire bill on Tues 7th & Weds 8th December to celebrate the launch of the new Pizza Pilgrims in Selfridges. Pizza Pilgrims is the brainchild of brothers Thom and James Elliot. In 2011 they took a little 3-wheeled Piaggio van on a 6

PIZZA PILGRIMS, SELFRIDGES - 50% off your entire bill on 7-8 Dec
Members Public

HONI POKE, VICTORIA - £1 Poke bowls on 1st Dec

What's the deal - To celebrate the opening of their new Victoria branch, Honi Poke will be offering £1 poke bowls from 11am-3pm on Weds 1st Dec. Honi Poke have been bringing healthy Hawaiian flavours to London since 2017 and pride themselves on using only the best quality, most wholesome

HONI POKE, VICTORIA - £1 Poke bowls on 1st Dec